During the Software Industry Conference on March 17th, Jurriaan van Rijswijk, Chairman & Founder of the Games for Health Europe Foundation will share his vision how games contribute to a transformative economy;

Innovation thinking from a technological perspective often, if not always, results in creative destruction of a sub-optimal process. And thus contributing to the ongoing commoditization of the economy. What we call a rat-race down the drain! Innovation thinking from a social perspective is able to transform sub-optimal situations into totally new solutions that empowers people with technology and improves the way organizations and systems behave. Applied game design thinking is a revolutionary approach to radically sustainably transform the way peoples, organizations and systems behave. That’s what I call creative construction.